Sister, Sister

by Liz Dowling

Well, well, well.  A “sister” store that I am very excited about JUST opened in the US!

Photo: Samanthamatt1

HomeSense, the sister store of HomeGoods, finally arrived in the US.  It has been in Europe and Canada for a while, but the first store launched in Framingham, MA on August 17th.

Photo: Mstarrevdesign

Same low prices as HomeGoods, but with a different flair.  The idea behind the store’s design is to help shoppers visualize what the products would look like in their own home.

Photo: Aliweitz

HomeSense is also more curated, with an emphasis on what is current in design.

Photo: Andrav23

If HomeGoods helps accessorize your home, HomeSense is a full-service operation with furniture, lighting, art, rugs, accent pieces and more!

Photo: Samanthamatt1

My daughter, who will soon be decorating her first apartment, is the one who found out about HomeSense on Instagram.

Photo: Ohboythirty

The next two HomeSense stores will open this fall in New Jersey.  East Hanover in September and Ocean Township in October.

Photo: Andrav23

I am sensing a New Jersey field trip in my future!

Photo: HomeSense

Bloggers and influencers were invited to the opening in Framingham and the buzz is GOOD.

Photo: HomeSense

Apparently, the takeaway was “I wanted to buy everything in the store.”

Photo: Ohboythirty


Photo: Samanthamatt1


Photo: HomeSense


Photo: HomeSense


Photo: Sbidstudio

 HomeSense seems to have it ALL.

Photo: HomeSense

I have no idea where East Hanover, New Jersey is – but I am Google mapping it now so I can be ready for the opening in September!

Photo: Homesense

the wry home

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Amy Harden August 30, 2017 - 7:16 am

Why not a field trip up here to the mother store and me!! I went on opening day – on a hunt for ginger jars for niece’s wedding. Huge and overwhelming but will be perfect for Em’s new lily pad!

Elizabeth Dowling August 30, 2017 - 8:29 am

Sounds fun, maybe I will!!!!

liz seebode-zazzali August 30, 2017 - 10:41 am

I live near East Hanover, can’t wait ! I do home staging so it may be a game changer for larger furnishings, hoping!

Elizabeth Dowling August 30, 2017 - 11:40 am

You are lucky!!!!

Mindy August 30, 2017 - 6:17 pm

This store opening will be one of the few times I’m happy I live in New Jersey!! HomeSense here I come!!

Elizabeth Dowling August 30, 2017 - 8:39 pm

I will go with you!!!

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